Ad creative is the one place AI video already pays for itself: you need ten variations by Friday, and a prompt gets you there faster than a shoot. But "make an ad for my product" generates mush. The prompts that actually convert are built like briefs — a clear subject, a platform, a shot order, and a payoff.
Here are 5 Seedance 2.0 ad prompts pulled from the Scenic gallery, covering the formats that perform: UGC, product, and brand. Each is free to copy.
1. UGC product demo — attach your image, swap in your product
See the full prompt on scenic.sh →
"SUBJECT: < @ image > ATTACH YOUR IMAGE. WARDROBE: Casual black t-shirt, comfy grey sweatpants, clean white kitchen apron… ENVIRONMENT: Modern, well-lit kitchen with marble countertops. Ingredients in small glass bowls (mise en place). Bright daylight from window. MOOD: Hyper-kinetic energy, laser-focused precision, joyful frenzy…"
Why this works: This is the workhorse UGC structure — an ATTACH YOUR IMAGE slot locks a real creator (or your founder, or a model) as the on-screen subject, so every variation keeps one consistent face. The rest of the prompt does the ad's job: a relatable setting (a real kitchen, daylight from a window), a clear activity, and a named energy ("hyper-kinetic, joyful frenzy") that the model translates into pacing.
The takeaway: build a reusable UGC template with a swappable subject and product, then change one variable at a time. Same creator, ten products. Same product, ten creators. That's how you get a batch of native-feeling ads without a batch of shoots.
2. Influencer UGC vlog — lock the identity with a reference image
See the full prompt on scenic.sh →
"Create a 15-second ultra-realistic cinematic influencer UGC football vlog video. IMPORTANT IDENTITY CONSISTENCY — Use the uploaded image as the exact character reference. Maintain identical facial features, face shape, hairstyle, body proportions, skin tone, makeup, and identity throughout every scene…"
Why this works: Influencer-style UGC lives and dies on consistency — the face has to be the same person across every cut, or the illusion breaks. The all-caps IDENTITY CONSISTENCY block, plus an explicit list of what to hold constant (face shape, hairstyle, proportions), forces Seedance to treat the reference as a hard constraint rather than a loose suggestion.
The takeaway: for any creator-led ad, spend a sentence enumerating exactly what must not change. "Same person" is weak; "identical face shape, hairstyle, skin tone, and makeup across every scene" is the version the model actually obeys.
3. Brand commercial — storyboard panels as individual shots
See the full prompt on scenic.sh →
"15 Second 'UNLEASH THE BEAST' Commercial. Aspect Ratio: 9:16 Vertical. Duration: 15 Seconds. Style: Dark cinematic action commercial, extreme sports energy campaign, wildlife symbolism, premium adrenaline advertising… Treat every storyboard panel as an individual full-screen cinematic shot. Read left-to-right, top-to-bottom. Do not animate the storyboard…"
Why this works: This is how you get a real commercial structure instead of a single drifting shot. Feeding a storyboard and instructing "treat every panel as an individual full-screen shot — do not animate the storyboard" makes Seedance edit between beats like an actual spot. The campaign framing up top ("extreme sports energy campaign, premium adrenaline advertising") sets a consistent tone across all of them.
The takeaway: declare the spec first — aspect ratio, duration, campaign style — then hand over a panel order. The header acts as a creative brief the model reads everything else through.
4. Luxury teaser — let the reference image carry it
See the full prompt on scenic.sh →
"Animate and connect each frame of image_1. A teaser for a high-brand's new product. Natural handheld camera shake. Young Japanese woman. BGM that fits a luxury-brand commercial." (translated from the original Japanese prompt)
Why this works: The counterpoint to every wall-of-text prompt on this list. When you have a strong reference image, the prompt's job shrinks to direction: animate the frames, add believable handheld motion, set the mood. A few precise cues ("natural handheld shake," "luxury-brand BGM") do more than three paragraphs because the image already carries the look.
The takeaway: more words isn't more control. If you're starting from solid frames or a storyboard, write the direction — motion, mood, pacing — and trust the reference for the rest. Short prompts are underrated for image-led ads.
5. Animated spot — the before/after transformation arc
See the full prompt on scenic.sh →
"A colorful 3D cartoon advertisement, playful energy, vibrant lighting. Shot 1 (0–2s): Dull office scene, person tired, low saturation colors. Shot 2 (2–4s): Close-up — hand grabs bright juice box. Shot 3 (4–6s): Drinks — sudden burst of color explosion. Shot 4 (6–8s): Environment transforms into a fun animated world…"
Why this works: This is the oldest ad arc there is — problem, product, payoff — encoded as a timestamped shot list. The "dull, low-saturation" opening and the "burst of color" after the product appears give the model a literal visual contrast to execute, so the transformation reads instantly. Timecodes (0–2s, 2–4s…) lock the pacing so the payoff lands on beat.
The takeaway: write your ad as a before → product → after sequence with timestamps. The emotional turn (tired → energized, dull → vibrant) is easier for the model to render when you make it a visible, frame-by-frame change rather than a vibe.
What converting ad prompts have in common
Across all five, the same moves repeat:
- Lock your subject with a reference image.
ATTACH YOUR IMAGEor anIDENTITY CONSISTENCYblock keeps one face/product across every variation — the foundation of batchable UGC. - Declare the spec first. Aspect ratio (9:16 for social), duration, and campaign style at the top act as a brief the model reads everything else through.
- Give it a shot order. Storyboard panels or timestamped shots (Shot 1 0–2s…) turn a single drift into an actual edited spot.
- Write the arc, not the vibe. Problem → product → payoff, shown as a visible change (dull → vibrant), beats any number of adjectives.
Want more? Browse the full ad prompt gallery on Scenic, or read how to write Seedance prompts to build your own.
